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On average women spend 6 years of their lives having periods. Surprisingly, period products pretty much stayed the same over the past 50 years. Now this is changing at a fast pace, we see many products hitting the market – especially in the area of reusables. We also see a massive shift in how the topic of menstruation is now more openly talked about. Duncan will discuss how innovation will change the period game and his appraoch to the category being a man working in Feminine Care.

Anja Werth, Vice President Research & Development Consumer Tissue and Susan Iliefski-Janols, Vice President Sustainability Products & Services
share some insights on how sustainability is shaping and inspiring our innovation funnel and explain how wheat straw will revolutionize the sustainable production of tissue products.

Tuomas Yrjölä President of Essity's Business Unit Global Brand, Innovation and Sustainability tells us what makes a new product a winning innovation, and what marketeers should consider when launching it. And our host Michaela Luise Stein also talks to him about leadership and his childhood dream.